Bryce Nichols

Bryce Nichols is the owner of Western Rivers Flyfisher in Salt Lake City, UT. Bryce grew up in Utah but began his path in the flyfishing industry at the age 20 when he left Utah to become a guide in Rocky Mountain National Park, CO with his best friend, Matt Lucas. After a few years abroad, they both made their way back to Salt Lake City and took positions with Western Rivers Flyfisher; Matt guiding on the Green (wrfguides.com) and Bryce in the shop where he worked for over 17 years prior to taking ownership from Steve Schmidt in 2023. Western Rivers maintains a focus on teaching, conservation and pursuing fish on the fly with an emphasis on the cast, the bugs, the resources, and the greater process of the sport.

Bryce has fished all over the world, manages the Western Rivers travel business and hosts international trips annually in addition to spending his free time fishing and bird hunting around Utah and it’s surrounding states, often with his wife Kristi, two kids, and 3 french brittanys in tow.

Instagram:@wrflyfisher